This included one year in the states, studying and working in New Orleans, Louisiana. Straight out of college, I joined the Jameson Graduate Programme and spent two years on the ground in India. I was based mostly in the southern city of Bangalore, but travelled extensively between the major markets in Mumbai and Delhi. India is the world’s single biggest whiskey market, but it’s a nascent territory for Jameson which is just now beginning to make inroads. My time as an ambassador here was invaluable and instilled in me the basic tenets of spirits brand marketing. India is a bit off the beaten track as far as graduate programme placements go, but getting to grips with doing business in India was a cultural necessity and hugely rewarding professional challenge.