Ella Burke

ASSISTANT BRAND MANAGER, DUBLIN, GMIT GRADUATE

I started my career with Irish Distillers on the Jameson International Brand Ambassador Programme. I joined the programme in August 2021 and spent my first year as the Brand Ambassador for the West of Ireland covering the cities of Cork, Limerick, and Galway. This was a very exciting year, and I was delighted to be able to gain experience in both sales and marketing and be involved in lots of activations and projects, with relationship building being at the core of my role as a Brand Ambassador.

For my second year on the programme, I made the move to our Irish Distillers Head Office in Dublin where I took on the role of Marketing Assistant for the Trade Marketing team.
This role gave me immersive and dynamic exposure to both on and off-trade projects in a variety of Pernod Ricard brands. There was such diversity in these projects, spanning on-trade initiatives like helping to organise events with bars and restaurants and developing Point of Sale (POS) for brands such as Jameson, Absolut, Malfy Gin and Powers.

After spending 6-months working in Trade Marketing on the programme, and 18-months after joining the Jameson International Brand Ambassador Programme, I started in my permanent post programme role as Assistant Brand Manager (ABM) on the Portfolio and Innovation Team. In this role I am part of the International Marketing Team for Jameson based in Head Office, Dublin.
The programme gave me the experience, knowledge and opportunities to set me up for success post programme. I am now 1-year into my role as ABM on the Portfolio Team, working across all Below the Line campaigns and Point of Sale as well as product, packaging, and design projects.