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Cathal Daly

Jameson Brand Ambassador Cameroon

After spending my first year on the programme in France, my second year saw me set off for a completely different challenge, the hustle and bustle of West Africa. After a year based in the Democratic Republic of Congo I’m now currently based in Cameroon and have a regional role developing the brand in Francophone markets (DR Congo, Cameroon and Cote d’Ivoire). These markets are at varying stages of their development and each have vastly different challenges for the brand. For example distribution and finding the right partner is more of an issue for us in the DRC while brand recognition is lower in Cameroon as the brand was never activated up until my arrival last September.

I studied International Business and French in University College Dublin which gave me the right foundations to start the role in France, but if you had of told me when I graduated that I’d be given the chance to work on developing the brand in Africa I would have jumped at the opportunity. Working in Africa was an ambition of mine for a few years and the idea of being able to go and work in Africa for an Irish brand was a perfect mix. Working here can be extremely challenging but you get great energy from seeing the brand growing and developing as a direct result of the work you do and the huge potential for Jameson in markets where other brands are often afraid to go.

I’ll finish my 3rd year on the programme having lived in 3 countries, become fluent in French and gained experience working in some of the most challenging business environments in Africa. There is no other grad programme that offers an experience like this so if you’re interested get in touch with the team!

Cathal's Successful Application Video

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