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Read all about Jameson Graduate Life

Graduate blogs

Read all about Jameson Graduate Life

Scott Longwell

New to Peru

Scott is a graduate of Modern Languages and Cultures from the University of Glasgow, completing his Masters in 2018. He is on his first year of the programme and is the first Jameson Brand Ambassador for Peru.

When did you decide that you wanted to take part in the Jameson Graduate Programme?

I was at a Jameson event in Madrid and got talking to the BA at the time. I could not believe that this was his job as it seemed way too good to be true. The opportunity to represent Jameson, a brand I love, in an internationally setting, was one that I was not going to let pass me.

What market were/are you in?

Lima, Peru.

Do you speak an international language & do / did you use this as part of your market placement?

I speak Spanish and French. I use Spanish everyday in the office and out in the field.

What characteristics do you have that help you effectively do your job as Brand Ambassador?

Apart from being very sociable, I would say the characteristic that has helped me with this role is my adaptability. In the last 6 years I have lived in 5 different countries and know how to start from scratch. Another characteristic that has helped me a lot is my resilience, which I’m sure others would call stubbornness!

What is the most rewarding thing about being part of the Jameson International Graduate Programme?

This programme is such a fantastic stepping block for future endeavours whether they be within Irish Distillers or another company. It is a role that will always stand out on your CV. However, I have to say that on a personal level the most rewarding thing is the incredible people and life-long friends I have met because of the programme.

What is the most challenging thing about a Jameson Brand Ambassador?

Maintaining a work-life balance is difficult at times as you really have no set schedule. You might work all day and then go straight to an event at night. However, the flip-side is that your schedule is not set in stone like most jobs which can allow more freedom. Language barriers can also be a bit of a challenge at times, but you soon pick up the slang!

How has the programme helped you to develop your own personal brand?

This programme has taught me just how powerful it is to have confidence in yourself and to always put your best self forward. You only have one chance to make a first impression and in this role you are not only representing Jameson in your market but also your own personal brand. I have also learned how important it is to make authentic connections with people, especially if you can do so in their maternal language. Never underestimate the power of making someone smile or laugh, and the impact that has on your own personal brand.

What skills do you feel you have developed through the Jameson International Graduate Programme?

You learn so many new skills and acquire so much new knowledge with this role. We all had a month induction in Dublin where we had training in media, event organisation and communication. We also spent one of the weeks in Cork at our Distillery to become whiskey experts. This role is very much one where you are constantly learning on the job.

Outside of the day job what do you do for fun?

I have began surfing as I live right on the coast of Lima. I love exploring the country and am currently planning a trip to the jungle. Also, Peru has been voted globally as the best culinary destination four years running now, so you can imagine I’ve explored my fair share of restaurants!

What is your favourite memory from your time on the programme so far?

My favourite memory has to be our office end of year party. We went glamping in Huacachina, Peru’s desert oasis. We got to go sandboarding and drive buggies along the dunes. It was an unforgettable experience watching the sun set over the desert.

Any tips for anyone applying for the role of brand ambassador?

The application process can seem a little daunting at first as it does take quite a while, but it is only to ensure that you get the best opportunity to show Jameson what you can really do. The video application tends to put people off slightly, but it shouldn’t, as I can promise you nobody is expecting the next Martin Scorsese! However, what I would advise is to do something a bit different as Jameson is all about creativity. As cliché as it sounds, always be yourself at the assessment centre days and be confident in your abilities. The assessment days really are good fun and there is no need to be nervous as everyone is in the same boat and wants you to succeed