How has the programme helped you to develop your own personal brand?
I have been very lucky with my two market placements. In Chile I had a strong team of mentors around me. We ran amazing events, worked extremely well with our PR and digital agencies and activated the brand in innovative ways with our clients. My managers involved me in everything, allowing me to gain transferable skills within marketing. I was also given the freedom to truly be the face of the brand at various events and media activities.
Here in Panama the team is much smaller, and I am travelling between 3 countries. I am focussing on bringing my skills learnt in Chile in order to execute the basics, brilliantly.
The programme gives a great platform for growth and success. However, each graduate tends to find their own positives and accelerate in specific areas. I really enjoyed being involved in the commercial conversations and strategic planning in Chile, which perhaps landed me the role I love now in Panama, working with teams across 3 countries, each with distinct brand plans and cultures.